Free download: The Pirate’s Dilemma April 20, 2009

The Pirate’s Dilemma is a book on trends and changes in the way consumers, authors and the law deal with copyright and the sharing of (illegal) content. Is filesharing and downloading truly an infringement of the creator’s rights, or does it also stimulate creativity? From http://thepiratesdilemma.com/about-the-book:

How do you start a movement with a marker pen? What’s the connection between the nun who invented disco, and file sharing? How did a male model messing with disco records in New York in the 1970s influence the way Boeing design airplanes? Does hip-hop really hold the secret to world peace? How did three eleven-year-olds revolutionize the video game industry by turning Nazis into Smurfs? And what’s going to happen to Nike when it’s possible for kids to download sneakers?

The Pirate’s Dilemma tells the story of how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation.

Ideas that started within punk, disco, hip-hop, rave, graffiti and gaming have been combined with new technologies and taken to new heights by the generations that grew up under their influence. With a cast of characters that includes such icons as The Ramones, Andy Warhol, Madonna, Russell Simmons, Pharrell and 50 Cent, The Pirate’s Dilemma uncovers, for the first time, the trends that transformed underground scenes into burgeoning global industries and movements, ultimately changing life as we know it, unraveling some of our most basic assumptions about business, society and our collective future.


As a result people, companies and organizations are now struggling with a new dilemma in increasing numbers. As piracy continues to change the way we all use information, how should we respond? Do we fight pirates, or do we learn from them? Should piracy be treated as a problem, or a solution? To compete or not to compete – that is the question – that is the Pirate’s Dilemma, perhaps one of the most important economic and cultural conundrums of the 21st Century.

The Pirate's Dilemma

Here you can download an electronic copy of the book. The price is entirely up to you.

To download, simply click on the link above. You’ll be taken to a checkout page where you can set the price anywhere from $0.00 upwards. You’ll need to enter your email address, but I respect your online privacy and promise never to spam you.

Why would an author give away a book for free? Obviously it makes a lot of sense given the arguments in this particular book, but it’s true for all authors that piracy isn’t a threat, it’s an opportunity.

There are millions of books on amazon.com, and on average each will sell around 500 copies a year. The average American is reading just one book a year, and that number is falling. The problem (to quote Tim O’Reilly) isn’t piracy, it’s obscurity. Authors are lucky to be in a business where electronic copies aren’t considered substitutes for physical copies by most people who like reading books (for now at least).

By treating the electronic version of a book as information rather than property, and circulating it as widely as possible, many authors such as Paulo Coelho and Cory Doctorow actually end up selling more copies of the physical version. Pirate copies of The Pirate’s Dilemma are out there online anyway, and they don’t seem to have harmed sales. My guess is they are helping. To be honest, I was flattered that the book got pirated in the first place.

The book is coming out in hardcover in the U.S. through Free Press, and in the U.K. through Penguin. The U.S. paperback will be out spring 2009.

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