In 1984 the economy and management theorist Birger Wernerfelt presented the “resource-based view of the firm” (RBV) published in the Strategic Management Journal. At that time, a total new view on strategic management. The concept is easy; analyzing firms from the resource side rather than from the product side. Traditionally these “resources” were thought to be [...]
The perception of sponsorship value by both sponsors and sponsored entities always has been dynamic. Farrelly, Quester and Burton (2006) interviewed senior managers of 28 sport sponsors and sport entities from four different continents about their perception of the change in sponsorship value. Among them were big/known organisations like Coca Cola, Nike, Visa, Manchester United [...]
The 26th of November Joost will be speaking at Kom Je Ook in Amsterdam, organized by Mediamatic. The ‘public as programmer’ is the focus of this third edition of Kom je Ook? (Are You Coming Too?). It’s a program with foreign speakers like Fiona Romeo (Head of Digital Media at the National Maritime Museum and [...]
The sponsorship relation between Freshheads and Incubate is seen as a co-marketing alliance, as presented before on this blog. In this presentation I tried to give the core of the alliance. On what is the relation based? What is the deal?
The presentation is in Dutch, but just little words are used. It might be (partly) understandable [...]
First of all I would like to thank Incubate for inviting Andrew Keen to the Incubate Innovation Lecture. Andrew Keen gave a clear lecture about his vision on Internet issues. He raised some legitimate questions about the future of western art in a civilization were nobody pays for an artwork. He states that the digital [...]
A research on sponsorship models will be performed at Incubate the coming half year. Once in a while a blog post about related subjects will be posted.
Sponsorship is one of the most important income generators of the cultural sector, but also of the sports sector. Private parties have been donating money or in-kind for cultural [...]
I’m from an era where the parents taught us to be modest: What you do is only good enough when others notice and compliment you and of course tell others about it.
Then you could conclude that expressing yourself on the internet is something for younger people or not done?
I doubt that! It’s more or less, [...]
A new and very interesting book called “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” was published last week. It was co-created by 470 strategy practitioners and should offer you “powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.” Sounds good, right? We sure think so. If you’re interested, [...]
Bijgespijkerd posted the first two videos about the Incubate Innovation Lecture with the keynote speech by Andrew Keen. If you want to see the discussion that happened afterwards, just see the other three vids here.
Keynote speech Andrew Keen at Incubate 2009 (part 1 of 5) from Incubate Tilburg on Vimeo.
Keynote speech Andrew Keen at Incubate [...]
Old versus new cultural radicalism from andrewkeen on Vimeo.
Amelia Andersdotter of Sweden’s Pirate Party from andrewkeen on Vimeo.
Dutch Pirates from andrewkeen on Vimeo.
Last week Andrew Keen did his Incubate Innovation Lecture. It was great. Later this week we’ll post the recordings. Keen also interviewed some people. Check them right here.
