A new and very interesting book called “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” was published last week. It was co-created by 470 strategy practitioners and should offer you “powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.” Sounds good, right? We sure think so. If you’re interested, [...]

Last Wednesday, the first edition of the Co-creation Event took place. Especially the two keynote speeches by Martijn Staal and Johan Sanders were really interesting;
090624 Co Creation Event Presentatie Martijn Staal Tno
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Martijn Staal is Innovation Management consultant at TNO ICT. His presentation is in Dutch, and contains [...]

Hello, who are you?
My name is Martijn Staal. I am working as a consultant and innovator at TNO ICT and regularly post articles on blogs such as Marketingfacts. I help organizations such as Telecom operators, media companies and start-ups to determine their (social) media strategy on the field of user generated content, co-creation and communities. [...]