The sponsorship relation between Freshheads and Incubate is seen as a co-marketing alliance, as presented before on this blog. In this presentation I tried to give the core of the alliance. On what is the relation based? What is the deal? 
The presentation is in Dutch, but just little words are used. It might be (partly) understandable [...]

A research on sponsorship models will be performed at Incubate the coming half year. Once in a while a blog post about related subjects will be posted. 
Sponsorship is one of the most important income generators of the cultural sector, but also of the sports sector. Private parties have been donating money or in-kind for cultural [...]