Posts Tagged ‘forrester’

Interviewing Jeremiah Owyang June 3, 2009 No Comments

One of the writers of the Socialmediablog.nl had the honour of interviewing Jeremiah Owyang (web strategist at Forrester) during the Corporate Social Networking Conference, May 14th this year.
A couple of the question that were asked include:
• What do you think of corporate blogging and big companies making use of social media?
• [...]

Forrester research: The future of the social web May 18, 2009 1 Comment

Social media analyst Jeremiah Owyang from Forrester published some interesting research on the future of the social web. Clients of Forrester can access this report, but to summarize what they found, in the executive summary they state:
“Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set [...]

Social Media Playtime Is Over March 18, 2009 1 Comment

A report from Senior Analyst Jeremiah Owyang at Forrester claims that more than half of the companies that make use of social media, will spend more money on it in 2009. This research is based on interviews with 145 interactive marketing professionals.