Let’s face it: nobody likes being told what to do. And to be honest, a lot of marketing strategies up untill now have been based on the principle of telling people to buy, and buy now! And a lot of times it worked, because in ye olde days there weren’t as many brands and products [...]

Here is a nice little animation about changes and shifts within the marketing landscape. It states that Word of Mouth is becoming more and more important. And so, again, the question about how to reach consumers that are constantly shouted at by mass media is answered: get them connected.

Source: Frank-ly.
Join us later this week, [...]