There are many examples of commercial companies like Zappos who use Twitter for customer service. It helped them in building their business. This blogpost from Econsultancy gives you some advice on how to spread word on the stuff you’re doing. This is a nice post if you’re a musician.
But how do you use Twitter if [...]

John Battelle is writing a book on innovative marketing and using social media for organizations and their marketeers. On his blog he writes that the word “horizontal” keeps coming up, over and over and over.

“It comes up in nearly every conversation I have with marketers. More often than not, when you get to the [...]