Social media analyst Jeremiah Owyang from Forrester published some interesting research on the future of the social web. Clients of Forrester can access this report, but to summarize what they found, in the executive summary they state:
“Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set [...]

Last Tuesday we went to the congress ‘social networks for organizations’, as we announced a little while ago. The congress was organized by Essentials Media, and was meant to give more insight into the usefulness of social networks for organizations. Throughout the day, different speakers tried to answer some fundamental questions as to why social [...]

Michael A. Stelzner is author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged. He posted a new report online which is a free download and must read. It’s called the ‘Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses‘

We set out to [...]

A report from Senior Analyst Jeremiah Owyang at Forrester claims that more than half of the companies that make use of social media, will spend more money on it in 2009. This research is based on interviews with 145 interactive marketing professionals.