The sponsorship relation between Freshheads and Incubate is seen as a co-marketing alliance, as presented before on this blog. In this presentation I tried to give the core of the alliance. On what is the relation based? What is the deal? 
The presentation is in Dutch, but just little words are used. It might be (partly) understandable [...]

Gerd Leonhard works as a Futurist in the Media, Technology and Communication Industries. At his blog Media Futurist, he presents a collection of slides about Selling 2.0, “that I have just cooked up for an upcoming presentation.”: