The perception of sponsorship value by both sponsors and sponsored entities always has been dynamic. Farrelly, Quester and Burton (2006) interviewed senior managers of 28 sport sponsors and sport entities from four different continents about their perception of the change in sponsorship value. Among them were big/known organisations like Coca Cola, Nike, Visa, Manchester United [...]

The sponsorship relation between Freshheads and Incubate is seen as a co-marketing alliance, as presented before on this blog. In this presentation I tried to give the core of the alliance. On what is the relation based? What is the deal? 
The presentation is in Dutch, but just little words are used. It might be (partly) understandable [...]

A research on sponsorship models will be performed at Incubate the coming half year. Once in a while a blog post about related subjects will be posted. 
Sponsorship is one of the most important income generators of the cultural sector, but also of the sports sector. Private parties have been donating money or in-kind for cultural [...]